Search engine optimization for small business should focus first on working at a local level search and website should show in local search results. This would ensure that the business gets desired traffic, web visitors and indirectly physical footfalls and sales increase. Therefore, relevance to show in such results is of great importance to small businesses. Search engine optimization can work for small business and make their business a success, starting with focus on local level and thereafter proceeding beyond borders. Keeping a tab on website visits and traffic can help you leverage and experience the many benefits of search engine optimization and increase your sales revenue and income with minimum costs.