Topic: Designing a site similar to Chapters.ca
first off I'm completely new to Ruby on Rails, outside of buying and reading the first couple chapters of a book. I'm still a bit confused onto how customizable Ruby on Rails is.
Pretty much what I'm looking to do is design a website similar to Chapters.ca or Amazon.ca where I can add books, post images of both the cover and contents, add in a Zoomify tool and obviously list the book details and description. I also need to apply a layout template to it as well add in some drop down menus for navigation. Is RoR capable of doing this? or is it just too many customized options and would it simply be easier to hand code in the options in PHP?